da | 14/03/2012 | Video

In attesa di incontrare il nostro amico Andrea Rosso domani presso l’istituto Naba di Milano, ci siamo imbattuti in un suo nuovo interessante progetto di comunicazione che esplorerà le radici italiane e creative di 55DSL riscoprendo i valori che stanno alla base del brand: la giovinezza, la libertà, il divertimento e l’Italia. Nella sua prima iterazione, 55DSL ha unito le sue forze con il giovane regista David Altobelli per creare un cortometraggio girato interamente nella capitale.

Fabio Perugini

Fabio is an old-fashioned dreamer. He was one of those kids who always came home late at dinner after a city bike tour with friends, before biking became a status symbol. Clarks on his feet, sweater and shirt are his trademark and not a political label. At 16 years-old he was given a plane ticket to Texas, saying “go and learn as much as you can”. Since then, curiosity has always been the main feature that brings through everything. He does not follow trends even if he works for a prestigious School of Fashion in Milan. Today he is a marketing and communication expert, despite he daily asks himself on the real meaning of these two words. Waiting to be able to challenge with Peter Pan on finding elixir of life, Fabio spends his days developing projects with passion, optimism and energy. He pays each month taxes but is convinced that his real pension will be the online wine shop that updates sporadically due to which he now distinguishes table wine from a bottle of fine Barolo. He prefers Barbera to Chianti and Nero d’Avola.



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