Athletes World presenta AW Lab: un nuovo spazio, un nuovo modo, un laboratorio, un’esperienza. Obiettivo? Integrare la realtà dello store con il mondo digitale. È un nuovo modo di concepire lo urban sport style, un vero e proprio laboratorio di tendenze. I migliori prodotti in circolazione impacchettati all’interno di una piattaforma aperta dove sarete liberi di provare, confrontare e scegliere tra mille stili diversi, per creare il vostro, unico e personale. Il party di lancio è organizzato da Vice domani, martedì 10 Gennaio, a partire dalle 22:30 presso il Rooms Club di Firenze. Gli inviti sono diponibili nei negozi già attivi a Firenze.
Fabio is an old-fashioned dreamer. He was one of those kids who always came home late at dinner after a city bike tour with friends, before biking became a status symbol. Clarks on his feet, sweater and shirt are his trademark and not a political label. At 16 years-old he was given a plane ticket to Texas, saying “go and learn as much as you can”. Since then, curiosity has always been the main feature that brings through everything. He does not follow trends even if he works for a prestigious School of Fashion in Milan. Today he is a marketing and communication expert, despite he daily asks himself on the real meaning of these two words. Waiting to be able to challenge with Peter Pan on finding elixir of life, Fabio spends his days developing projects with passion, optimism and energy. He pays each month taxes but is convinced that his real pension will be the online wine shop that updates sporadically due to which he now distinguishes table wine from a bottle of fine Barolo. He prefers Barbera to Chianti and Nero d’Avola.